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Unveiling the 'New Look' Visitor Centre

On November 19th 2018 our Visitor Centre entered a new era as it re-opened in style after an extensive refurbishment.

His Excellency the Honourable Hieu Van Le AC, Governor of South Australia, officially re-opened one of our most popular stores along with Alister Haigh at an invitation-only event.

The Visitor Centre conducts 2,500 tours a year attracting 36,000 tourists who often arrive by the busload to experience our unique chocolate and to visit the factory.

Whilst visiting guests experience the art of chocolate-making and learn about Haigh’s Chocolates’ rich history. More than 100,000 people are served at the Visitor Centre store each year.

This location has become much more than a chocolate shop to South Australia.  Factory viewing tours began here in 1996 when they were a relatively new concept for the public and we quickly realised what a wonderful attraction they were.

Our chocolate is made at the recently expanded Mile End cocoa bean processing plant. It is then transported to Parkside and used to make the hand-made chocolates such as truffles, Speckles and Easter eggs.

Haigh’s Chocolates Founder, Alfred Haigh, purchased the Parkside property in 1917 to build a two-roomed factory. He then and moved all manufacturing to the site from the Beehive Corner building in 1919.

The ‘new look’ Visitor Centre features a more industrial and relaxed finish than Haigh’s’ other retail stores in keeping with its factory location. The Centre is light and bright and the new layout provides a more enjoyable shopping and tourism experience.

Alister Haigh
His Excellency The Honorable Hieu Van Le Governor of South Australia
His Excellency with our Chairman John Haigh unveil the plaque.
  • Our Quality Guarantee

    At Haigh’s we have been making fine chocolates in Australia since 1915 for our customers to enjoy. We will continue to source only the very best ingredients, including premium cocoa beans, and use artisan skills combined with specialised chocolate making techniques to create award winning chocolates.


  • Delivery Promise

    The chocolates you have chosen with great care will be packaged with attention to detail and we will endeavour to deliver your order in a timely manner anywhere in Australia every time.