The bilby is a very cute little marsupial animal, native to Australia.
This small burrowing bandicoot used to be found in its millions, living across 70% of our country. Sadly, over the past 200 years, settlement and clearing, plus the introduction of rabbits, foxes and feral cats, pushed this animal almost to extinction.
It was back in 1991 that the Foundation for Rabbit Free Australia (RFA) first created the Easter Bilby as a symbol of native fauna and flora conservation. This was to draw public attention to the damage caused to the Australian environment by rabbit populations and to the plight of the bilby.
The bilby and its struggle for survival is symbolic of many of our small native animals whose habitat has been adversely affected by wild rabbits.
The first Chocolate Easter Bilby
Haigh’s Chocolates joined forces with the RFA in 1993 and began making Australia’s very first chocolate Easter Bilbies; a massive hit with customers. So much so that within years two years we made the decision to stop making chocolate Easter bunnies altogether and have since have sold over 800,000 chocolate Easter Bilbies.
Donation and Sponsorship
Part proceeds from Haigh’s chocolate Easter Bilbies is donated to the RFA and their work to protect the environment for both indigenous biodiversity and food production.
Over the years, we have also partnered with Zoos SA and their nocturnal house and bilby breeding programs at the Adelaide and Monarto Zoos.
Thanks to increased awareness and lots of hard work by a number of organisations and government departments around the country, the bilby is starting to make a comeback but continues to be listed as an endangered species.
How you can help
Every Easter make sure you buy a Haigh’s chocolate Easter Bilby. Every time you do, you’ll be helping to save this precious little Australian marsupial. And if you’d like to find out more about all the good work being done to save the bilby’s habitat, please visit the Foundation for Rabbit Free Australia http://www.rabbitfreeaustralia.com.au/