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			aigh's was founded by Alfred E. Haigh, who was very much the entrepreneur. Born in Adelaide in 1877, he moved to Mt Gambier in 1905 with his wife and baby son, and opened a sweet and ice-cream shop. Alfred introduced the town to ice-cream and silent picture shows - a great combination.
			Business boomed and 10 years later, Alfred returned to Adelaide to set up shop in the city at the Beehive building, where you'll still find Haigh's today. It was a busy time making sweets and chocolates above the shop at night and selling them during the day. Adelaide too, loved Haigh's chocolates. Within a few years, Alfred needed to expand and bought land behind the family home at Parkside to build a small factory. Sadly, Alfred died suddenly in 1933, and his son Claude took over the business which had, by then, grown to six shops.		During the war years, supplies were difficult. Yet despite the sugar rationing Haigh's managed to keep on trading, making boiled sweets and wrapped toffees for the armed forces. When Alfred's grandson, John Haigh joined the company in 1946, he wanted to take Haigh's chocolate making to new heights. And who better to learn from than the Swiss? John spent a year in Switzerland and some time in America before coming home to Adelaide with new machinery and new ideas for production, shop styles and marketing. During the 1950s and 60s, Haigh's chocolates were also sold at the movies. In those days, movie-goers bought their treats from the Haigh's counters and the Haigh's 'tray-boys' and 'tray-girls' who stood at the front of the screen during interval.		In the 1960s, television took over from the cinema as a form of entertainment, so John Haigh looked elsewhere to grow the business. He took the bold step of expanding to Melbourne where Haigh's chocolates proved to be just as popular. Today, we have six Haigh's stores in Adelaide as well as five in Melbourne and one in Sydney.